The psychological impact of media propaganda
by Harry Davidson, Ph.D.
(FinalCall.com) -- The
fact that so many Americans were killed on Sept. 11, 2001 has touched
the emotions of most people, blinding many to the fact that America is
not on a noble quest to secure the world’s human rights. America’s
mission is not to rid the world of tyrants or aide and comfort the sick
and poor. Evidence of this includes the continued racial profiling and
recent assaults on Blacks. There is plenty of work to be done at home.
The only reason America is interested in Central Asia, the Middle East,
Africa and Central America is oil, military land bases and other
However, most Americans have blindly incorporated the
propaganda delivered into their homes. An objective analysis of media
requires an understanding of the agenda it serves and role it plays. A
small elitist group of exploiters manipulate mass opinion, in their best
interest. America’s political and social system is based on capitalism.
Under capitalism the resources and means for production and distribution
are privately or corporately owned. Corporations elect and control
government officials and governments. Twenty-three multinational
corporations own over 80 percent of mass media. Their role is to
influence the masses and create the perception of consent.
Oil is the primary contemporary source of wealth and
power. The world’s largest oil reserves are in Central Asia and the
Middle East. Those regional leaders that voice objection to American
economic expansions are labeled "tyrants" and "terrorists."
America bares a legacy of "capitalistic economic
expansionism" that dates back to her genesis. Indeed, America was
founded when wealthy Europeans formed corporations that ventured out of
Europe in search of the land and natural resources needed to make money.
Racism, White supremacy and the notion of the "White Man’s Manifest
Destiny" were employed to justify taking land and resources from the
The labor force needed to accomplish the goals of the
new corporate elite included White indentured servants—who contracted
free labor for a negotiated period of time in return for the opportunity
to come to America to escape their subjugation in Europe—and enslaved
Native Americans and Africans.
The American Revolution was fought to establish
America’s economic and political independence from England. The Civil
War was fought to save the union and to solidify economic power. Blacks
were freed for dubious reasons having little to do with justice or
The White masses, which were initially indoctrinated
with White supremacy to justify slavery, were now granted pseudo
membership into the White ruling class in order xto gain numerical
dominance over Blacks and other minorities. The descendants of White
indentured servants have suffered amnesia, confusion and denial
regarding their past and delusions of grandeur regarding their future.
They are the corporate media’s primary targets.
You can avoid the corporate media’s influence by:
Objectively focusing on the reasons for unresolved
conflicts and polarizations;
Avoiding being programmed to reduce the number of
parties in a conflict to two and personifying them as good versus evil
(i.e., Yasser Arafat vs. Ariel Sharon or Saddam Hussein vs. Bush). The
corporate-owned media seldom focus on the role of corporate-controlled
governments or transnational companies;
Taking note of the fact that they seldom explore
alternatives for peacefully resolving conflicts. Instead, they use
conflict as an opportunity to influence and control;
Taking note of the fact that the spin media never
explore the causes of violence—like poverty, government neglect and
military or police repression; explore the goals of outside
interventionists, especially big powers; investigate the forces and
factors (often economics) that influence the violence. When America
was attacked it assumed the role of the victim, while washing its
hands of its sinful deeds throughout the history of the world;
Being aware of the media’s failure to explore peace
proposals and offer images of peaceful outcomes.
Being aware of the media’s attempts to confuse
cease-fires and negotiations with actual peace and concessions.
Being aware of how the media focuses on granting
rights that should already exist and rebuilding infrastructures that
never should have been destroyed in the name of progress.
Knowing that the whole world is not in agreement with
the corporate-controlled media, nor do all Americans agree. Avoid the
contrived polls. Seek alternative media source. Learn to reason and
think for yourself.
Despite being exploited by corporate corruption, being
robbed of their life saving, and suffering massive layoffs, many remain
blindly loyal. These noble Americans continue to worship shallow
rhetoric and symbols of "liberty and justice for all," while sacrificing
their lives and those of their children.
Their noble sacrifices benefit the same corporate greed
that once enslaved, indentured, and subjugated their ancestors.
Corporate controlling powers exploit the American Black, White and
minority working class while continuing to pursue their perceived
"manifest destiny" by expanding their economic, political and military
dominance over the world. This is the truth; anything else is propaganda
(Dr. Harry Davidson is co-chair of the National
Association of Black Psychologists Legislative Education Committee.)