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FinalCall.com News
Business & Money
The Difference between a Black business and a “Negro” business
By Deric Muhammad
-Guest Columnist-
Updated Nov 28, 2008 - 11:45:00 AM
Over 300 years of chattel slavery in America totally destroyed Black people’s natural desire to do-for-self. After Abraham Lincoln issued the executive order known as the Emancipation Proclamation, Black slaves were declared free, yet were given few opportunities to make a living to feed their families. Many slaves immediately returned to the plantations of their slave masters because they did not know what else to do.
For a long time, slaves were forbidden to read and write. However, the slave master made certain they knew how to count. How else were they to keep up with their daily cotton quotas on the plantation? Many slaves utilized the skills that they mastered as plantation workers and began doing business for themselves. As a matter of fact many slaves had already started businesses and became strong enough economically to purchase freedom for some of their family members. A price was paid before Black people were able to do business in the United States of America.
Our businesses thrived in this country when we understood the urgency of moments in time like “Reconstruction,” the Great Depression and Jim Crow. We knew that if we did not support one another we could not survive. Prior to integration, Whites refused to do business with us.
These days it is difficult to keep a Black business open. According to statistics, Black-owned businesses open and close faster than businesses owned by any other ethnic group in America.
I recently attended a community event with a Houston U.S. Congressman. I excused myself to a nearby Black-owned restaurant to use its restroom. As I attempted to exit the restroom, I was hit with a painful reality. I was locked inside. After about fifteen minutes of trying to “break free” I, embarrassingly, called someone from our entourage. They sent an employee from the restaurant to come and rescue me.
I heard the footsteps coming down the corridor and I was relieved until I saw a silver butter knife slid underneath the door. “Jimmy it with the knife”, he said. No, no, no... right there in the center. You almost got it.” There was nothing else for me to do but accept his coaching in order to free myself from the restroom.
I do not wish to expose the name of this establishment. I am only giving us an example of one instance where Black businesses, who complain about us believing the White man’s ice is colder, fail miserably to provide goods, services and amenities in a way that keeps customers coming back.
I regularly hear horror stories about how hard-working people pay Black contractors to do a job that never gets finished. You sometimes show up at a coffee shop or restaurant and they are closed when they are supposed to be open. Too often, we say that we will have a service completed by a certain date and fail to deliver. Many Black businesses close themselves down.
Now let’s flip the coin to the Black business patron. Too often good Black businesses cringe at doing business with our own people, because we are always looking for “the hook-up.” There are good Black contractors who finish jobs and then are paid with a rubber check! We show up at the Black coffee shop just to use the internet and then go buy a latte from Starbucks. Sometimes Black business owners just give up or move to the suburbs because doing business in the ‘hood, proves to be too challenging.
In all fairness, these business snafus are not only relegated to Black businesses. You can go anywhere in town and find poor customer service. However, if we are to survive during these economically challenging times, we must get back to the basics of nation building and self-development. We must support Black businesses that are serious about doing business and eliminate businesses that poison the water that we all must drink from.
In order to do business, we must show character. We must open and close when we say we will open and close. We must treat the Black customer with the same regard that we would treat a dignitary. It does not matter whether the brother or sister is spending $5 or $5,000. If you treat us like kings and queens, we will return to do business with you once again.
We need Black business bureaus and Black chambers of commerce in every one of our communities. We must be honest and trustworthy in our dealings with one another and when we make errors, we must quickly correct ourselves and move on. These are a few keys to the survival of Black business in America.
(Deric Muhammad heads the Millions More Movement Ministry of Justice in Houston and has a blog at: askbroderic.blogspot.com.)
