People love to talk about Black wealth. "We are worth
$500 billion," they cry. Great. But how much of that is invested?
The Black community is not invisible, but its
investment earnings are barely discernible. Maybe in the past, you
thought that the stock market wasn�t open to you. As a child I don�t
recall hearing much about the Dow Jones industrial average. Our family
dinner table discussions were not about stocks and we certainly weren�t
entertaining calls from stockbrokers.
Blacks make up only two percent of those selling
stocks, bonds, mutual funds and other securities, according to the Equal
Employment Opportunity Commission, so if you haven�t been approached by
a securities professional, I�m not shocked. In fact, when a Wall
Street Journal reporter interviewed me he was surprised to learn
that half of my $133 million portfolio of clients belonged to Black
investors, many who had never invested before.
That�s disturbing. Surveys show that most Black
Americans place their money into low-return savings and money market
accounts instead of the high-return investments that create great
wealth. In the middle of one of the longest buying runs in stock market
history, too many of us have been on the sidelines because we either
invest in low return money market accounts or we didn�t participate at
all. Because we tend to invest more conservatively, we end up with less
retirement savings. And once again, those who are investing are pulling
farther and farther ahead, leaving those who are not far behind.
Your financial knowledge will pay dividends. Blacks
of all ages are less likely than Whites to describe themselves as
"knowledgeable" investors. Thirty-eight percent of Blacks say it�s their
lack of knowledge that prevents them from investing. And sure, you can
argue that by ignoring the Black market the investors have lost out. But
we lose out more.
Well, know today that the market is open to you and
you should take advantage of it. Don�t let lingering racial insecurities
or fear of discrimination keep you from claiming your prosperity
birthright and participating in the American economy. History shows that
our sweat, our hearts, our brains are heavily invested in the
development of this country. Now it�s time we invested money in the
economy we helped create and cash in on our success.
A well-conceived investment plan is a form of life
assurance. It takes a little money to get started, but it takes even
more of an investment in the truth. Accept for the first time in your
life that saving money is vital to your future happiness and security.
Commit to making your money work for you.