WASHINGTON
(FinalCall.com)—Put charismatic congresswoman Maxine
Waters (D-Calif.), hip hop guru Russell Simmons (founder, Def Jam
Records), Master P. (New No Limit/Universal Records), Sylvia Rhone
(chairman and CEO, Elecktra Entertainment Group), Andre Harrell (Uptown
Records), rapper Dougie E. Fresh and actor Wesley Snipes in the same
room and you’ve got a creative force that could help produce global
economic and social change.
The Congressional Black Caucus (CBC) braintrust, "Young, Gifted and
Black: The Hip Hop Economy—How Hip Hop Has Influenced the Arts, Culture
and Wall Street," filled the room with hundreds of people ages 7-75 who
were interested in the future of hip hop. Parents age 40 and above
reached back to 1982 and shared stories of the birth of urban street
pain and poverty that gave rise to this new form of cultural expression.
New York became the haven for break dancing, dee-jaying and battling
over the microphone; and young people began to mix their feelings with
music.
For many, Russell Simmons is viewed as the foremost person in the
development of hip hop with the global economy. A savvy businessman, his
music investments have reached into the fashion industry, advertising
and, most recently, Motorola mobile communications.
Wall Street executives and Hollywood producers are beating down rap
artists’ doors to get in on this new million-dollar industry. Many rap
artists at the workshop initially said that they viewed themselves as
limited, however, because of the global impact of rap music, this has
changed their perception and understanding of the dynamics of a
diversified global economy.
"Hip hop artists have boosted the American and world economies which
represents a tremendous return on the investment dollar," said
27-year-old Jonathan Greer from Gary, Ind. "For some, it has created a
problem because young people everywhere, Africa, Europe, Asia and
America, are all connected to this one art form. We’ve selected the
voice that will speak for us, and for some, this poses a threat," he
added.
Russell Simmons, Sylvia Rhone and Master P. were recognized for their
contribution to this free form of music and brilliant business ventures;
however, many young people questioned the panel’s responsibility on
morality, the mistreatment of women, profanity and nudity.
"As a parent, I place restrictions on my son," said Master P. "And,
while creativity is a must for this industry, we have to keep it real,"
he added.
Just recently, it was reported that Bill O’Reilly of Fox’s "The
O’Reilly Factor" questioned Pepsi airing commercials that included
rapper Ludacris. O’Reilly called Ludacris "a rap thug," and Pepsi
dropped him. This type of activity is viewed by many as a potential
political attack on young people because of their global social,
political and cultural appeal. A raging debate is ongoing with some
members of Congress who are suggesting censorship, which could eliminate
an entertainer’s the right to earn a living.
Panelists allowed several young people to audition and told them to
set high standards for themselves and to set individual goals.
"Remember, think investment, think future, think entrepreneurship and
work hard. Take ownership in the company that you work with and be
creative. You’ll find that not only will you grow as an individual, but
your company will, too," said Russell Simmons.
—Brenda Muhammad